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How do subcontractors in the construction industry market themselves?

Hi there! My boyfriend is starting a business as a subcontractor (installing high-end window blinds, shutters, shades, etc. on behalf of custom window design companies), and I'm helping him with the marketing. I'd like to know what types of marketing materials construction subcontractors (of any kind) use to introduce / present themselves to their contractors. I'm wondering if there is a specific type of document that a subcontractor - or any small B2B business for that matter - uses to "sell" / explain services. I live in the corporate world where resumes reign, but it seems like in this situation it might be more appropriate to submit a document outlining a summary of skills and business offerings, rather than a traditional resume detailing job history. Does anyone have any insight into this who might be willing to give us some pointers?

Thanks a lot!

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