Manitou Group transitions Mustang brand to “Mustang by Manitou”

4200V skid steer loader.

The Manitou Group is changing its Mustang brand to “Mustang by Manitou,” which will appear on the brand’s skid steers, compact track loaders, compact excavators and compact wheel loaders.

The transition from Mustang to Mustang by Manitou “combines the strength of a structured network with the strong brand awareness of Manitou,” says Arnaud Boyer, Manitou Group vice president, marketing and development. “With these assets, we are convinced that the launch of new products will be a success, both in the North American network and in all the countries where Mustang models are marketed.”

The Mustang brand was acquired by Manitou when it bought Gehl Company in 2008. The buyout followed a telescopic loader partnership between Manitou and Gehl, formed in 2004. Gehl bought Mustang Manufacturing in 1997.

 

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